Think of a time when you inspired someone to take action. When, after listening to you, they picked up the phone and called their senator or connected with a campaign and started canvassing. It’s a great feeling.
We live in a time when there is so much to push back on. For two years, we’ve been pushing back on horrible policies and choices by the Trump administration and both houses of Congress. Going forward, we’ll still have to fight the Oval Office and the Senate, and now can push positive actions from the Democratic majority House.
As we talk to others about the issues we care about whether in person, on social media, etc., there is a rule to keep in mind that will make your story much more impactful. I was reminded of the rule when I read this terrific piece: Why Congress Suddenly Cares about Yemen
While I’m sure we wish we weren’t wired this way, we simply can’t comprehend and connect to a story about terrible things happening to a large group of unidentified victims. We can, however, connect to a story about terrible things happening to one, identified victim. It’s a matter of psychology. We know 50,000 dead children is horrible, but we don’t connect to it the same way as the story of one person whose name we know, whose life we learn about, and how they died.
It’s the story of one that moves us. If you want to inspire people to take action on an issue you care about, tell the story of one person who is massively affected by the issue. Think back on the healthcare fights last year. Those were effective because one activist after another told very personal stories about one person in their lives who were greatly affected by having, or not having, healthcare.
Use the power of one. You can use it to inspire folks to take action.